Tuesday, July 02, 2013

Jeff my bubbles

The way artists are associating themselves and their art with high-end brands (what the advertising industry calls ‘partner brands’) has totally insinuated itself into the artworld but artists then denying that they do it, now that is a little more rare. Here’s Jeff Koons commenting on his recent association with Dom Pérignon

“I don’t do very many product associations, but you know Dom Pérignon is a fantastic brand, a wonderful Champagne.”

Other product associations with the Jeff Koons’s brand:
Illy - coffee sets

Bernardaud – illustrated porcelaine plate
BMW – car
FIFA World Cup - print
Supreme decks - skateboard
Kiehl’s – body products
Lisa Perry – fashion
Ikepod - wristwatch

Image: A bottle of champagne (rosé) with its limited edition stand by Koons (the bottle rests on the sculpture between pours) on sale at US $20,000.