Saturday, July 20, 2013

Hollywood or bust

For your Saturday pleasure: ten ways the visual arts are following the movies

1. Stacking up a star system:
Thanks Larry, thanks Jay, love Jeff and Damien

2. Revealing behind the scenes
Insider info was the juice of the best Extras on DVDs. Now stop motion rules the day as art museums show us how they do their thing. Here the Dowse reveals back-of-house-moments with Kerrie Poliness.

3. Expanding the box office:
Get used to it. You might be able to get into the permanent collection for free but special exhibitions, you pay every time. Watch out for late night specials and packaging deals. Terrific Tuesdays

4. Setting the scene:
Paul McCarthy in New York with his White snow set and Urs Fischer in LA with his work Josh Smith a reproduction in movie set style of another artist’s studio.

5. Producing trailers:
The new way to promote art exhibitions online. Like the Art of Pop and Ian strange's exhibition Suburban at the National Gallery of Australia.

6. Playing sound tracks:
The iPod put to work giving sounds to the pictures. Z-Trip for Shepard Fairey's exhibition Sound & vision, Unfolding by Janek Schaefer for Future beauty, and at MoMA Tracks allows visitors to select tracks from their own music library to listen to while exploring the Museum or the MoMA App.

7. Establishing franchises:
The Guggenheim led the way but now the Louvre and many others are hard at it leveraging their cultural capital.

8. Play it again
When attitudes become form, this time re-jigged for 2013.

9. Credit lines
To everyone. Publications now include everyone from Trustees and preparators to the curator's wife and kids and as for the speeches at openings and there's room for everyone - lets not forget the end credits for Superman when it was released in 1978 took almost eight minutes to run and the credits for Lord of the Rings are probably still running.

10. The book of the show
And no, it's doesn't have top be an art history thesis. The V&A are about to mount an exhibition based on the specially commissioned story Memory palace by Hari Kunzru

And sometimes you don't even have to see the exhibition. Just see the movie of the exhibition. Grab a seat, it's Great Art exhibitions on Screen. Munch, Manet, Vermeer ...

Image: Philippe Parreno puts a movie theatre marquee on the Guggenheim