Tuesday, October 14, 2008

A new model

The poverty-chic photo shoot in the latest Webb’s catalogue presents Peter Stitchbury (sic) and Seung Yul Oh’s paintings in what looks like an abandoned student flat. Art has often been used to flash-up fashion shoots but this takes a stranger direction. The basic approach is familiar: find a few sexy objects, a stylist and a photographer, and take them to an unusual location to give the whole enterprise a sweet/sour pungency. Many years back we remember Ralph Hotere being shocked to find one of his works as the background of a fancy jeans ad. From memory again, he either got them to pay up or at least fold up their tent. But art as the subject of a fashion shoot rather than simply decor? There’s got to be a name for it.