Tuesday, April 02, 2013

One day in the offices of J C Crew

Manager: I’m loving the sales of shirts and tops and knitwear shawls but what the hell's going on down in the pant division?

S: They’re a tough sell. I think you'd be surprised at the number of people who don’t like things with two legs.

M: OK, I'm thinking niche. I’m getting some buzz  for instance that the art world is ready for its own pant. A pant that will speak for a new generation of individualists.

S: How about a radical cut-off short pant or maybe even a rugged jean?

M: Is there something about them all being women that you don’t understand?

S: Right. So it’s all about colour then.

M: Exactly. A colour will shout out ‘I CURATE”

S: Oh. Curators. Why didn’t you say so? A curator pant.

M: Absolutely

S: Assertive but not opinionated. Inclusive rather than selective.

M: Exactly.

S: In that case we’re talking lime green