Tuesday, June 14, 2011

In bad taste

What goes on inside the advertising mind? Regrettably we are unable to dispatch OTN caps, badges or signed table tennis balls to those of you who respond, but it’s a question that needs an answer when you look at two ad campaigns recently unleashed on the people of Berlin.

Once you get over how creepy it is that the images for two different campaigns are so similar, consider why anyone, particularly in Berlin, would use imagery that looks chillingly like the Memorial to the Murdered Jews of Europe near the Brandenburg Gate. Was there no one in the office to say, “Hey man, maybe this is not such a cool idea.”?