Monday, March 12, 2012

Careful what you wish for

The Auckland Art Gallery’s marketing department must have been beside itself. The gaggle of celebrities they'd offered free tickets to paper the $75 opening of Degas to Dali not only turned up but were also happy to mug for the cameras. But the Josie McNaught gotcha story headlined in the NZ Herald will have team marketing hiding under their desks this morning. Turns out that over 40 percent of the tickets for the Masterpiece art bash were freebies. Guess they'll all be hoping against hope that the patrons, donors and other supporters who were asked to pay can’t read.

Image: Liam Fennell, Ben Barrington and Colin Mathura-Jeffree add lustre to Degas to Dali. Photo Auckland Art Gallery Flickr set