Monday, September 24, 2007

Value ad

Billy Apple has returned to his advertising roots to produce the creative for Radio Live’s month long campaign. According to Admedia, Apple did five executions for Radioworks media agency OMD all featuring items associated with radio host Marcus Lush. They are a stapler, a tube of condensed milk, a Feijoa, a fold-out ruler and a Railways cup. Hopefully that means something to Lush fans. If you want Billy’s brand and a stapler as wallpaper on your Nokia, you can download it here. Apple is also working closely with Saatchi & Saatchi on the introduction and promotion of a new apple onto the New Zealand market called … er… the Billy. Does this sort of advertising work? According to our in-depth research (Google plus a bit of asking around), Apple has been mentioned in Metro magazine’s Gossip Watch three times in the last two months.

Images: Lush/Apple ads. Top, Auckland Airport. Bottom, Queen Street.