Word that the University of Auckland's School of Fine Arts is exploring how its staff can use social media to boost their digital identities and their PBRF scores. Remember them? The mystic gradings that bring with them status and greater access to research funding. While social media (SM to those in the know) is not peer reviewed, who cares if you can accumulate points for hits and likes. I other words, what’s not to…er…like? To show how it might be done, here are a few models for Tertiary Tweeting.