And the reason for the brand? “The brand was also a way to get away from the New Zealand connection. Suddenly, you’re from nowhere, you’re brand new. I became British – I was created there in 1962. I could say: ‘Billy Apple was born in London,’ and a lie detector wouldn’t twitch.”
Apple and Byrt also talk about Apple’s advertising career and some of his key campaigns, his coming to New Zealand after his life in the UK and US and his quest for immortality. “Just like any true immortalisation process, the project is ongoing, and could go on forever. It has no perceivable end.”
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