This insightful quote arrived in response to our request for a "Where-are-they-now?" update on Cheryll Sotheran. The statement is from NZ Trade and Enterprise's own Better by Design site and comes under the modest heading: “Pearls of wisdom from a range of people who are convinced that design does matter.”
“The reality is that New Zealand must focus on design-led growth to avoid slipping further down the economic growth rankings – a key goal of Government.”
Dame Cheryll Sotheran, Sector Director, Creative Industries, New Zealand Trade and Enterprise