One of the more influential books published over the last few years has been Malcolm Gladwell’s The Tipping Point. Gladwell offers an explanation for why change often happens so quickly and unexpectedly. He calls this sudden change the Tipping Point. Gladwell describes tipping points as those “social epidemics that surround us”. Looking at the list of exhibitors, the 2007 Auckland Art Fair is turning out to be one such epidemic. From our memory of the previous fair in 2005, new exhibitors for 2007 include: Gow Langsford Gallery, Hamish McKay Gallery, Ivan Anthony, Jensen Gallery, Jonathan Smart Gallery, Michael Lett Gallery, McNamara Gallery, Peter McLeavey Gallery, Roger Williams Contemporary, Sue Crockford Gallery and from Australia, the Anna Schwartz Gallery and the Kaliman Gallery. From a Fair that was – let’s be kind - average, the Auckland Art Fair has obviously tipped and become essential.