“Aw, c’mon Cupcake. Be nice.”

The invitation to the City Gallery’s Prospect exhibition contained a surprise: Saatchi & Saatchi were not listed as a sponsor. The word on the street (always wanted to say that) is that the agency’s campaign idea for Prospect was rejected and the City Gallery and Saatchi & Saatchi have gone their own ways. The problematic campaign was based around the phrase “Is it art?” Apparently this tag-line was to be written in icing on a cup cake, spray-painted on a wall and painted on a canvas inside a gold frame. City Gallery graphics for the Prospect show appear to have been taken on by Len Cheeseman, ex Saatchi & Saatchi and now part of parkviewmotorcamp.
Header quote from Lost series 1 episode 7, Sawyer, played by Josh Holloway