Is this a lookalike or someone channeling
McCahon from beyond the grave? Whatever, the style of Caltex’s giveaway
promotion at the very least strongly echoes the proposal drawings McCahon made
for a mural for Caltex. It was 1963 and Caltex was moving its head office in
Auckland’s Fanshaw Street. A mural was called for. McCahon's design was not
accepted, apparently because a name change was in the offing. In fact that
didn’t happen for another three years and only affected the corporate name changing
to Caltex Petroleum Corp.
Images: Top, Caltex campaign and bottom,
McCahon Caltex painting reproduced in the Les and Milly Paris auction
catalogue. Also showing as a bonus is Milan Mrkusich’s Golden passive element. (Thanks S. Thanks again, that cap is on its way…
really.)
