Curator: I’ve had a few thoughts.
D: So what do marketing have to say?
Marketing Manager: It’s a two ‘I’s situation. We need to pull our audience from Independent to Dependent.
D: Don’t you mean to Interdependent?
MM: Exactly, the two Is. We also need to move from demand to participate.
C: I have a few ideas.
D: So how do we do this participation thing?
MM: Living art. It's the way to go. It’s the two ‘P’s - Placing the punters in the picture.
D: Isn’t that three Ps?
C: I have a couple of ideas.
D: I suppose 'Placing' doesn’t really count …so yes I get it…two Ps…clever. Now how do we do it?
MM: We build a famous painting in three dimensions and let people live in it.
C: That’s a completely stupid idea.
D: I hear what you say but we’re trying to be positive here…. Blue skies ....
MM: No, no it’s OK. ‘In the realm of ideas everything depends on enthusiasm’. Cookie Lyon said that. Empire, season one.
C: (sarcastically) So did Goethe. Late eighteenth century.
D: Sure, sure… but what painting do we build?
MM: Van Gogh’s bedroom.
D: Incredible. Awesome.
C: (even more sarcastically) Yeah, awesome… why don’t you put it on Airbnb?
And that is what they did.
