The TV guy reckons:
They are facing an increasingly segmented audience:
"We're doing more with less than at any other time.” “
And they're distracted too:
"Attention spans are so short, the instant you are not entertaining them, they are gone.”
Along with increased demands:
“In an era of declining budgets, but increasing opportunity, you've just got to do everything.”
Then, the numbers game has shifted:
“If you make a show for a certain audience, you want to make sure you get that audience."
Meaning it's no longer good enough:
"to just pull in as many viewers as possible"
Which leaves a big challenge:
"With niche audiences on the rise and budgets per show sinking, the challenge becomes how to create high-quality content without always having the benefit of a bottomless checkbook."
