Rule One: Reject the market. Embrace the Market.
Rule Two: Stay on trend
Rule Three: Make art that is difficult to collect (so the art museums will buy it)
Rule Six: Outsource to China
Rule Eight: Don’t be afraid to trade up (when a bigger gallery comes calling, listen)
Rule Nine: Show up
Rule Thirteen: Don’t let your gallerist take 50% of the profit.
Rule Fifteen: Pretend you’re an outside even when you are at the center of everything
Rule Seventeen: Be everywhere at once
Rule Eighteen: Join the establishment but cling to your street cred.
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