Friday, July 29, 2011

Heart of stone

Yet another example of the ongoing project advertising agencies have set themselves: to convince us that cars are created by artists and not industrial designers. Last year it was Hyundai claiming that its design philosophy was one of 'fluidic sculpture' (you can stop laughing now).

This time it’s Honda’s turn with a Jennifer Beals wannabe making out with a chisel like Michelangelo’s right there chanting, “Every block of stone has a car inside it and it is the task of the sculptor to discover it.”

At least is better than their infamous advert Cog. That was the one where they lifted Peter Fischli and David Weiss’s brilliant 1987 video The Way Things Go without so much as a credit. Fischli and Weiss threatened legal action. You can judge for yourself on that one. Watch The way things go here and Cog here.