A: Just landed another cool job!
B: What for?
A: Some sort of scholarship thing we give to artists
B: E-x-c-e-l-l-e-n-t. Let’s do a TV spot
A: Only got a couple of K for the whole campaign
B: OK…a newspaper ad…small newspaper ad
A: We’ll need an idea, a graphic idea
B: How about a planet far out in space exploding into millions of glowing fragments the shape of butterflies?
A: We can only afford black and white
B: OK, thousands of black and white butterflies
A: Behave yourself, it’s a small ad at the bottom of the page
B: Um… I’ve got it… one butterfly, one black and white butterfly
A: And I’m, not so sure about the planet thing
B: How can I do creative work when my hands are tied like this?
A: That’s brilliant!
B: It is?
A: Absolutely.