Anyone who's talked with Billy Apple will know of his struggles to get the Billy apple up and running - that’s a Billy Apple apple, grown on a tree and named Billy. Now we've come across a potential fast track: burning a Billy Apple Trademark directly onto a ripening apple via a photogram process. Another art association would be Dennis Oppenheim’s 1970 work
Reading position for second degree burn. Oppenheim left a book on his chest as he lay in the sun to capture a pale book-shaped patch against red sunburnt skin. Everything you ever needed to know about Apple branding
here.
Images: photograms printed on apples including top the Tsar of Russia and his wife made in the late nineteenth century.
