Wednesday, June 30, 2010

Art in adland: Robert Smithson

Epic Brewing might have reached in the past for Clipper Ships and the sheer cliffs of the Eiger to market their brand, but they have also picked on Robert Smithson’s Spiral Jetty. As they say, “Spiral Jetty… with its aggressive hop profile… is our strongest Classic Series ale at 6.6% alcohol by volume.” As Robert Smithson himself remarked, “Artists are expected to fit into fraudulent categories.”