Secretary: Last year’s attendance numbers are a bit grim
C: that’s like saying losing Ritchie is annoying
M: We need to work out the primary drivers. What would make a guy come to the Sevens?
S: That’s easy, it’s the primo opportunity to dress up as a woman.
C: Or a police officer, we had lots of police officers
S: I think most of them are women
M: So we’re talking gender bending, the old switcheroo
C: Don’t remember any Roos…couldn’t have been though (he drifts off)
M: Ok then let’s turn the publicity on its head. What’s the most opposite thing ever to rugby?
S: Minuets? MENSA? Chess? Art?
M: ART! That’s it, that’s perfect. Let’s go with art
S: What sort of art?
M: Something that no rugby enthusiast would have ever thought of, something really obscure
S: Like late period de Kooning for instance?
M: What’s that.
S: Paintings the American artist did when he was in the throws of dementia
M: Would rugby people know about them
S: Doubt it.
M: Then let’s go with D. Crooming then
And that is what they did.
Images: bottom, de Kooning