Wednesday, September 30, 2015

Vanishing cream

If you've followed OTN for a while you'll know its position over the use of Gordon Walters' version of the koru has gone from astonishment through resignation to whatever. As a design it has been slapped on just about everything but now that the digital is putting copyright itself under such pressure all this WTFing is starting to feel rather old school. But there are always exceptions. And you do have to laugh when you see Walters basic design revamped into a clumsy identity for a product called ‘Come Clean’. Their killer by-line? “Clear skin with a clear conscience.” Not until you've talked to the Walters Estate you won’t have.