Thursday, May 01, 2014

Sniff competition

They’ve done the finger puppet thing and been down the apron, hat, umbrella road but now the art museums have come up with a new product line: the signature scent. This is a brand rush that went through consumer markets around ten years ago – there was even talk of  Harley Davidson bringing out a line of scented male products. Now, at last, the art institutions are climbing onboard with London’s Serpentine Gallery hanging out with Comme des Garçons and Tracey Emin to produce (wait for it) Serpentine. So in the spirit of art museums being on the scent here’s some suggestions for NZ.

d. paganini
A bracing astringent for the Southern man.

City Gal
A serious scent in a no nonsense atomiser

A’ Agee
A traditional perfume with a contemporary twist

Promise her anything but giver her Suitor

The full on fragrance for all the family

Fighting above its weight to bring the now to your nose

Chi Chi Gal
Available next year