The trouble with interactivity is that it is just so…interactive. The City Gallery is finding this out with its latest efforts to get people into Prospect - NZ Art Now. The campaign consisted of five different poster variations inspired by the initial letters of P.R.O.S.P.E.C.T. one of which is ready to be filled in. The City Gallery (or perhaps its ad agency) primed the pump with four examples. You can see the Gallery's efforts plus one from a member of the public by clicking the image above. Your mission? Pick the punter. You can see more audience versions at the exhibition many of which, in all fairness, are positive.
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