When art enters adland it is often – although not always – with the cooperation and permission of the artist. Apparently not so in this spot by BBDO. AT&T blatantly uses Christo’s signature wrapping to create a not-so-subtle metaphor for cellular coverage. As a wit on one of the many blogs covering the Christo copycat debacle said, “I assume they tried to contact Christo by calling him on his iPhone, but got cut off.” Click on the images to see AT&T's weird disclaimer in the bottom right image. And yes Veronica, AT&T is the carrier for the iPhone.
It may get taken down but currently you can see the AT&T advert here.
