Saturday, May 16, 2009

I thunk it up

“It’s a statue of a guy thinking.” That’s probably how the idea for McDonald’s latest TV commercial was first articulated but of course it has got history. The figure was originally modelled by Auguste Rodin in 1882 to represent Dante on the top of the Gates of Hell pondering the fate of the Damned as they passed on through. Gates of Hell / Golden Arches. You pays your money and you takes your choice.
Images: top McDonald’s thinking. Bottom Rodin’s The Thinker.