A billboard too far

This billboard promoting “Absolutely Creatively Wellington” is located on the main route in from the airport to the city. Weta and WOW are included – although without the third leg of that stool, Te Papa. All the images are relatively straightforward apart from Neil Dawson’s Ferns. Presenting as a pseudo sixties representation of an atom, is the equivalent of using the Sydney Opera House or the Eiffel Tower as funny hats. Sadly, "Creative" Wellington can't bring itself to respect someone of Dawson's stature, and call their ad agency off from continually trivialising the city’s most powerful icon.